Every member shall comply with the Association’s code of conduct as set out below:

1. Members must display, demonstrate and represent their products and services fairly and avoid deceptive, misleading and unethical practices.
2. Members must not disparage fellow members of their work.
3. Members must conduct their business at all times in a manner that will uphold the reputation and standing of the promotional merchandise business and the standing of the Association and its members.
4. Members must conduct their business in accordance with the British Code of Advertising, Sales Promotion and Direct Marketing and all other relevant Codes of Practice and members must also conduct their business in conformity with all legal obligations.
5. Members must abide by all rulings of the Advertising Standard Authority, the Committee of Advertising Practice and all other relevant regulatory bodies affecting the promotional marketing industry in general and the promotional merchandise business in particular.
   
6. Members must take responsibility for all agents that are used on their behalf to make sure that they abide by the same standards as would apply to members.
   
7. Members must give complete respect and confidence to any confidential information which comes into their possession in the course of their work.
   
8. Members must comply with any decision made by the BPMA and its committees in the proper discharge of Association business.
   
9. The BPMA Board of Directors is empowered to enforce this Code of Conduct and to consider any complaint made against a member company and to act accordingly.  A Disciplinary Code procedure is available.