Liverpool Football Club

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THE CLIENT AND EVENT:

Liverpool Football Club (LFC), one of the world’s most iconic football clubs, celebrated a historic achievement, winning the Premier League. To mark this monumental victory, it was essential that celebrations extended beyond the pitch, reaching the dedicated staff who play a vital role in the LFC community. LFC, a club deeply rooted in corporate social responsibility, wanted to ensure that their celebratory merchandise not only reflected pride and unity but was also produced ethically and sustainably.

THE BRIEF:

The club required a premium, commemorative T-shirt for all staff across multiple sites, including Ireland and Northern Ireland. The goal was to deliver a retail-quality garment that symbolised pride, teamwork, and sustainability - all within a rapid turnaround time following the championship win. The merchandise had to align with LFC’s values of quality, responsibility, and community, while being durable enough to serve as a lasting keepsake of the club’s historic success.

THE SOLUTION:

Wild Thang, as an official dealer for Stanley/Stella, selected the Creator Unisex T-shirt – a premium, 100% organic combed ring-spun cotton garment. Known for its modern fit and exceptional quality, it was the perfect choice for this momentous occasion.

The design featured a three-colour plus under base screen print, produced in-house using Wild Thang’s award-winning branding facilities to ensure superior vibrancy and finish. Every detail was crafted to retail standards, reflecting the pride and prestige of the club’s achievement.

To meet the tight post-victory deadlines, Wild Thang’s production, fulfilment, and logistics teams worked seamlessly, distributing thousands of T-shirts to 15 sites, ensuring every member of the LFC family could celebrate in style without delay.

This project was also a natural fit with Wild Thang’s B Corp ethics, ISO-certified sustainability credentials, and long-standing commitment to ethical manufacturing, ensuring the final product was as responsible as it was high-quality.

RESULTS SUMMARY:

Wild Thang’s partnership with Liverpool Football Club delivered exceptional results, blending speed, quality, and sustainability.

  • Champion Spirit, United Delivery: Staff across 15 sites received their commemorative T-shirts within days of the title win, ensuring immediate engagement and shared pride.
  • Premium Sustainable Product: The Stanley/Stella Creator tee showcased modern design, superior comfort, and sustainable materials, perfectly aligning with LFC’s CSR values.
  • Seamless Execution: From design to screen print to distribution, Wild Thang’s in-house teams handled every step under one roof, ensuring consistency, quality control, and rapid turnaround.
  • Long-lasting Impact: More than a T-shirt, the commemorative garment stands as a meaningful keepsake, a lasting reminder of LFC’s championship triumph and the club’s commitment to sustainability.

Sector:

Sport

About The Sector:

Wild Thang has extensive experience working with world-leading sports organisations to deliver premium branded merchandise and celebratory campaigns. With a focus on sustainability, ethical production, and in-house manufacturing, Wild Thang provides end-to-end solutions > from concept and design to fulfilment and global distribution > helping brands celebrate milestones responsibly and memorably.

Area Of Business:

Sports, Corporate Events, Staff Recognition, Sustainable Apparel, Branded Merchandise, Fulfilment & Distribution

Products & Services: