THE CLIENT AND EVENT:

Merseyrail is a leading commuter rail network serving the Liverpool City Region, operating over 600 daily services to 69 stations, including four underground stations in Liverpool city centre. With around 28.3 million annual passengers and 1,200 employees, Merseyrail is renowned for punctuality and high customer satisfaction under a 25-year concession managed by Merseyrail Electrics 2002 Ltd, a joint venture between Serco and Transport UK Group.

THE BRIEF:

Merseyrail engaged Wild Thang to create engaging and inclusive merchandise for key campaigns, including a pride-themed range supporting inclusivity and a range of retail merchandise for station shops. Additionally, they required a creative giveaway for the Aintree Races, where Merseyrail plays a crucial role in transporting thousands of racegoers to the Grand National Festival.

THE SOLUTION:

Wild Thang delivered a comprehensive solution tailored to Merseyrail’s needs:

• Pride-Themed Merchandise: A vibrant rainbow-themed range including flags, umbrellas, selfie boards, and retro sweet packs, promoting inclusivity within the community.
• Retail Merchandise: Carefully curated items for station shops, such as Rubik's cubes, soft toy trains, and reusable coffee mugs, designed with unique branding for train enthusiasts and casual customers.
• Grand National Giveaway: Quirky branded flip flops distributed at the main station, providing comfort for racegoers after a long day while reinforcing Merseyrail’s customer-focused care.

Results Summary

Wild Thang’s collaboration with Merseyrail delivered impactful results across multiple campaigns, enhancing customer engagement, brand visibility, and community inclusivity:

• Strengthened Community Bonds: The Pride-themed merchandise was well-received, highlighting Merseyrail’s commitment to inclusivity and diversity.
• Boosted Retail Appeal: Unique and well-curated merchandise for station shops attracted both train enthusiasts and casual customers, increasing retail sales and brand recognition.
• Memorable Customer Experience: The quirky Grand National flip-flop giveaway provided comfort and convenience for thousands of racegoers, reinforcing Merseyrail’s customer-centric ethos.
• Enhanced Brand Visibility: Across all campaigns, Wild Thang’s creative solutions ensured Merseyrail’s branding resonated with diverse audiences, fostering goodwill and loyalty.

This partnership underscores Wild Thang’s ability to deliver innovative, tailored merchandise solutions that align with a client’s values and goals, driving measurable success