We love this powerful photo of Barack Obama having just signed the official documentation after his inauguration ceremony. He was certainly one of Wild Thang’s favourite past presidents & this is one of my personal favourite examples of merchandise in action photographs. The Cross pen being used has been the pen of choice for American presidents both past and present proving literally the power of the branded corporate gift pen. Cross has been an official supplier of pens to the White House since at least the 1970s. The pens used to sign legislation are often given out as souvenirs to those who attend the bill signings. While an official Cross–White House program was begun under president Bill Clinton, it is known that the tradition goes back to at least the administration of Gerald Ford. All presidents from Ronald Reagan to Donald Trump signed legislation using Cross pens. The Trump administration placed an initial order for 150 Cross Century II pens in January 2017. You can be part of this presidential history by using a Cross pen in your next marketing campaign or incentive campaign. This can also help to tell the story of the event for PR or social media purposes, think facebook, twitter, instagram, linkedin & google+ and you start to realise the potential reach. At Wild Thang we have a pen to suit every campaign and every budget, as a company we always recommend thinking carefully about whether the quality of the pen is suitable or appropriate for the clients or audience you are targeting, which is why there will be a requirement for higher quality pens such as Cross. Remember we are here to help with expert branded clothing, merchandise & print advice. Why not take a look at just a few of the Cross pens available on our website.

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