At Wild Thang, we’ve seen how successful gaming merchandise programmes rely on consistency and execution just as much as creativity. Retail-ready ranges require careful product selection, premium garments, accurate brand translation, and finishing methods that elevate the final result. Supported by our creative agency-level design team, we ensure every product not only looks exceptional but also aligns seamlessly with the brand’s visual language. Without the right in-house capabilities and supply chain control, maintaining that level of consistency across an entire collection can quickly become a risk to brand reputation. For both Millennials (roughly 1981–1996) and Generation Z (roughly 1997–2012), the most meaningful aspects of life revolve around authenticity, purpose, mental well-being, and social/environmental impact.

As a Certified B Corp, Wild Thang has placed ESG at the heart of the team and company culture, embedding principles into every stage of production, helping brands reduce supply chain risk while making a genuinely measurable more positive environmental impact. From organic and recycled fabrics to responsible production methods and carbon avoidance initiatives, our approach ensures branded merchandise can be both impactful and responsible without compromising on quality or design. This connects to our mission, “To Deliver one world-class solution that elevates creative branded clothing, merchandise, and print through more sustainable practices and ethical production, ‘The Wild Thang Way’".

A recent gaming industry project demonstrates how this approach comes together in practice. Working alongside a creative agency delivering a high-profile campaign around Paris Games Week, we were tasked with producing a complete retail merchandise range alongside staff uniforms. All lovingly produced at world class in-house branding production facilities, meaning we are virtually in control of quality at each stage of the product journey.  By translating supplied creative assets across premium apparel, selecting sustainable retail-quality garments, and applying precise finishing, we delivered a cohesive collection that performed both commercially and operationally on-site. The result was a merchandise range that reinforced brand identity, enhanced the event experience, and met the expectations of fans and staff alike.